At Boldpod Sdn. Bhd., our focus is on adult consumers who make informed decisions regarding electronic cigarette products. Their needs guide how we plan, structure, and manage our product categories within the regulatory framework of Malaysia.

We continuously monitor and assess adult consumer preferences to ensure that our product development remains aligned with responsible usage patterns and market expectations. As adults make informed choices about the products they use, we recognise the importance of providing regulated, clearly defined product categories that meet established standards.

Our brand and product strategy is designed to maintain clarity, differentiation, and regulatory compliance. While we continue to manage a structured and segmented portfolio, each product line is developed based on documented processes, safety requirements, and category-specific functions.